Biossance - Lake Louise experience

High performing clean skincare brand, Biossance hosted top media and influencers at the stunning Chateau Fairmont Lake Louise in Alberta, Canada for two full days of incredible brand activities and experiences. Surrounded by mountain ranges and clear blue waters, we brought Biossance brand values to life in a setting that reflected the science-driven, environmentally conscious values that are at the core of the brand identity, key pillars and DNA. Devon created numerous experiential moments with key Biossance formulas to ultimately build new relationships and create storytelling opportunities for the brand with key players in the Canadian media landscape. Hosting top tier media and influencers in a globally recognized setting for environmental stewardship allowed us to assert Biossance as a leader in the skincare industry in environmentally conscious practices.

JVN hair Popup salon

In May 2022, JVN Hair took Toronto by storm with its Come As You Are Pop-Up Salon to host press, influencers and consumers for 1:1 styling appointments. JVN converted a large, gorgeous salon into a branded space with a lounge area, content studio, 7 styling chairs, 3 washing stations and a hemisqualane education bar. Jonathan Van Ness mingled with guests, styled hair and filmed a segment with E-Talk. Jonathan also hosted two ambassadors for 1:1 styling appointments! This resulted in 40+ impressions.

GLAD COMMUNITY Clean Up - KITSILANO BEACH, VANCOUVER

Over 130 members of the Vancouver community joined GLAD Canada and content creator, Breanne Allarie to put strength into action by cleaning up Kitsilano Beach Park! Families came together at the green and oceanfront space to collect waste from the busy waterfront community and educate consumers on wasting sustainably.

Guests received GLAD inspired floral arrangements, had their kids’ faces painted and enjoyed lunch from west coast favourite Tacofino! The program garnered $2M in earned media and social value.

Burt’s Bees Press + Influencer Brand Immersion Trip in Tofino

Burt’s Bees hosted 15 press and influencers for a brand immersion to launch its latest innovation in beautiful Tofino, BC including surfing, spa treatments, custom dinners and more. Resulted in over 100M impressions and 500 pieces of content.

Kind snacks - World KINDness Month Consumer Pop Up

In celebration of World Kindness Month, KIND Snacks executed its very own KINDness Market, showcasing Canadian small businesses with curated artisan and vintage goods. The market supported proceeds to a local charity and sampled KIND to tap into the brands values while driving awareness and relevance for the brand. This was supported by a creative influencer and media relations strategy. The market resulted in over 2.5K visitors, 60M impressions and 195 pieces of content.

Glow Recipe Café

Glow Recipe took over Toronto-based cafe and floral shop Olivia’s Garden to promote its Pink Juice Moisturizer as the ultimate forever moisturizer with its new refillable format. Devon kicked off with a series of events for the brand’s loyal community and influencers and press interviews with co-founder Christine Chang. To follow, the first 50 consumers received free lattes and a full-sized Pink Juice! The program then continued with a limited-edition Watermelon Latte sold to consumers, complimented with a free sample throughout the week.

Clorox spring florals

In partnership with Clorox, Devon hosted an influencer floral workshop held at Toronto’s Bloom Bar Studio in advance of Mother’s Day to unveil the power of Clorox bleach keeping flowers fresher longer. 20 attendees crafted beautiful arrangements while sharing their experience on social media, amassing nearly 2 million impressions.

JVN Night of Nurture

Devon worked with JVN for an immersive Night of Nurture event inspired by the definition of nurture; “the process of caring for and encouraging the growth or development of someone or something.” Hosted by Sarah Nicole Landry, the event opened with a panel discussion including influencer Jamie Pandit, hairstylist and salon owner Kristin Rankin and fitness trainer Matthew Vautour. Discussions were moving and informative as the panelists shared their life experiences and what “Come As You Are” means to them. Guests were then guided through a light workout led by Matthew. Coverage resulted in 20M+ impressions.

Shiseido x Tilley Golf Day

Devon put the performance of Shiseido suncare to the test with a day on the golf course with close friends and supporters of the brand through a thoughtful brand partnership between Tilley and Shiseido. With innovation & heritage embedded in the DNA of both brands, this was a perfect moment for the brand to come together and offer guests functionalism while being a pleasure to wear, with best-in-class UV protection.

Guests were outfitted in the new Tilley golf collection and encouraged to put the newest Urban Environment Vita-Clear suncare formulation to use at various touch points throughout the day. This program garnered 140 pieces of organic social and media coverage.

SHISEIDO BLOSSOM WALK

In celebration of Japan’s commitment to the Cherry Blossom Festival, Shiseido planted 100 cherry blossom trees throughout High Park and other locations throughout the greater Toronto area. Shiseido reimagined the real-life Cherry Blossom trees through a pop-up activation at Union Station, along with an intimate media and influencer event to launch the brand’s White Lucent formulations.