St. Regis Toronto - Social content + Community Management
We successfully lead social media strategy, management and content development for Forbes double-five star hotel St. Regis Toronto and its luxury restaurant, LOUIX LOUIS.
Brita Packing Essentials
Ahead of the school season, a What’s In My Bag reel including all campus needs including the Brita® Premium Filtering Bottle to get Canadians back to routine.
LOUIX LOUIS X TIFF
Forbes double-five star luxury hotel, The St. Regis Toronto, participated as the official hospitality partner of the Toronto International Film Festival (TIFF) in 2023. Devon developed content to promote limited-edition food and beverage offerings at LOUIX LOUIS.
FREED Outerwear Content Development & Community Management
From ideation & strategy to content development and community management, our team oversaw the execution of the FREED social platform to grow audience, engagement and brand affinity. This reel was ideated, filmed, and edited by the Devon team.
Brita New Innovation Photo & Video Shoot
The Devon team led a photo and video shoot for trendy, curated social and e-commerce content to showcase Brita in seasonal moments relevant to its target audience - studying, cooking, fitness, tablescapes, and more.
BRITA X OSHEAGA EVENT COVERAGE AND SOCIAL CONTENT direction
The Devon team curated, directed, and executed all aspects of the social coverage of Brita Canada during their sponsorship & presence at Osheaga music festival in Montreal.
The Maker Canada Launch
To support their launch at Sephora Canada, Devon developed a multi-pronged go-to-market strategy for lifestyle brand, The Maker – a fragrance line inspired by travel fantasies that awaken the senses, where inhibitions melt away. Devon joined The Maker and key Canadian content creators and editors for a sensory journey at The Maker Hotel in Hudson, New York, to introduce the 7 captivating fragrances. While at the hotel, Devon created launch content to announce the brand’s foray into Canada.
GLAD Vancouver Clean Up
In Spring of 2024, GLAD touched over 130+ members of the local Vancouver area, where the community joined Breanne Allarie to put strength into action and help Canadians waste sustainably, cleaning up Kitsilano Beach Park. Devon supported through a social media strategy that entailed pre-promotional and summary content, highlighting these incredible community efforts.
Burt’s Bees birthday
To celebrate Burt’s Bees’ 40th anniversary milestone, Devon successfully executed a full fledged experiential program that welcomed 2,250 consumers to a local Toronto pop-up activation. The program was supported by a social strategy that included dynamic content to educate and storytell, alongside UGC and influencer social content!