Welcome to the first-ever issue of The Briefing, Devon Communications’ quarterly blog! We'll be sharing insights, trends, along with a bit of culture with you. And what better way to kick things off than by taking a look back at the past two decades of communications and the evolution to-date as we celebrate our 20th anniversary?
Growing with Our Clients
Over the years, we've had the privilege of working with some amazing clients and brands. We've launched Glossier in Canada, celebrated Shiseido's 140th and 150th anniversaries, and collaborated with visionaries like Lev Glazman and Alina Roytberg of Fresh Beauty on their new venture, The Maker. We've even worked with Canadian sensation of “Call Me Maybe” fame Carly Rae Jepsen on a product launch – talk about a full-circle moment!
A Time Capsule: 2005
Remember 2005? It was the year YouTube was invented and with it the emergence of vlogging, Brad Pitt and Angelina Jolie became a couple (oh Brangelina!), and "Wedding Crashers" had us all laughing.
Fashion flashback:
Skinny jeans were all the rage – So Fetch!
Juicy Couture tracksuits were a must-have – That’s Hot.
UGG boots kept our feet cozy.
We accessorized with silicone cause bracelets.
Boho chic was the go-to style.
Tech talk:
Texting was on the rise.
The internet was going mainstream.
Marketers were starting to realize the power of blogs.
Connectivity reached new heights and brands were able to reach consumers directly in ways we’d never seen before.
PR perspective:
The internet was changing the PR landscape.
We were adapting to new ways of communication.
Our reach was becoming limitless.
Press releases and front-page newspaper articles were still king.
The More Things Change...
The 2000s brought significant technological advancements (hello, iPod!), shifts in societal consciousness, and new ways of doing business. These changes had a major impact on the public relations industry, and we've been evolving ever since!